Friday, December 25, 2009

USA:Cece Feinberg to represent eyewear designer Edward Beiner


Cece Feinberg Public Relations Inc. is proud to announce that they have been retained by the fine eyewear brand, Edward Beiner, to create and execute a national public relations campaign.

Cece Feinberg Public Relations will implement an on-going, proactive and focused media relations campaign to enhance Edward Beiner’s position as a leader in chic and trendsetting eyewear. The agency will increase the brand’s presence in print and online media focusing on Edward Beiner’s fine quality and innovative approach to traditional designs. The goal is to increase brand awareness by targeting the neo-traditional consumer.

The public relations campaign begins immediately in December 2009 by introducing the members of the fashion and lifestyle press to the entire collection of Edward Beiner’s latest styles. From classic to bold frames, the collections features chic and eccentric designs that will prove to literally and figuratively open the eyes of the fashion world.

Miami based eyewear designer, Edward Beiner, is now considered one of the most influential designers of the world’s finest eyewear. Brazil native, Beiner utilizes an innovative design perspective to classic styles that have influenced celebrities such as Alicia Keyes, Heidi Klum, and Kyle Maclachlan. Since the opening of his first optical business nearly 20 years ago, Edward Beiner has comprised an empire of fine optical retail stores and services, a national wholesale distribution channel, and an influential eyewear design practice. Today Beiner’s brand embodies international prestige, carrying top luxury brands in the United States and Europe. 

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