Wednesday, December 2, 2009

USA:Mango & JCP make largest rollout of fast fashion concept


J. C. Penney Company, Inc. and Mango announced plans for JCPenney to become Mango’s exclusive department store retailer in the United States for the "MNG by Mango" brand. Mango, one of the world's top international “fast fashion” retailers with more than 1,300 stores in 94 countries, is known for rapidly delivering European runway fashion at affordable prices. As JCPenney’s largest contemporary brand, MNG by Mango will bring a representation of Mango fashion to JCPenney, and will dramatically expand the brand’s presence in the United States where there are currently 12 Mango stores.

The MNG by Mango brand will include a full lifestyle offering of career and casual sportswear as well as accessories sold only at JCPenney. Additional highlights include:

Known for its highly defined brand concept, centered on original design for the modern woman, quality product and a unified brand image, the partnership will utilize Mango's talented design team and fast fashion sourcing with JCPenney’s sophisticated logistics network and industry leading planning and allocation tools to deliver compelling assortments twice monthly.

Planned to be the largest rollout ever of any fast fashion concept, MNG by Mango will be a specialty store within JCPenney and the centerpiece of a newly designed contemporary area in the core of JCPenney stores.
Beginning Fall 2010, MNG by Mango will launch in up to 75 stores and on, with plans to expand to approximately 600 stores by Fall 2011.

“Fast fashion for the young, modern woman is our highest-potential business opportunity. We have long been intrigued with fast fashion, and through the recent launches of our own private brands, she said and City Streets, we've experienced great success and confidence in expanding this offering to our customers,” said Myron E. Ullman, III, chairman and chief executive officer. "We've definitely been 'stepping up our style' over the last several years, and having MNG by Mango exclusively will further establish JCPenney as a first choice destination for the best, affordable contemporary fast fashion in the U.S. The Mango name has become synonymous with fashion at a moderate price and for innovation in creating quality merchandise at enormous speed. We look forward to working with the Mango team to bring this same excitement to U.S. consumers, and to helping Mango build on the incredible success it has achieved around the world."

“Every time we bring Mango to a new international market, it has driven immediate, strong demand, and we have only begun to capitalize on the great desire for Mango in the U.S.,” said Enric Casi, Mango’s CEO. “JCPenney is the perfect match for us to take advantage of the opportunity we see for the MNG by Mango brand in this market. JCPenney is increasingly known as a leader in affordable style and has an exceptional track record in merchandising and marketing contemporary brands for the U.S. customer. We are thrilled to see that come to life with our MNG by Mango brand.”

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