Rolex Watches: Melrose Jewelers, USA's #1 Online Luxury Watch Retailer, launched the MJ Gems Collection, a customized collection of genuine Rolex watches with custom emerald, sapphire, and ruby additions.
With over 20 Rolex watch models in the collection each watch is customized by Melrose Jewelers with either rubies, sapphires, or emeralds onto its dial and bezel. Each is also customized with a custom color dial, usually made of genuine mother of pearl. The MJ Gems Collection allows customers to purchase pre-owned Rolex watches with extremely unique designs, usually only found in Rolex's Crown Collection models.
Vanessa Puzio, Head of Market Research at Melrose Jewelers states, "People are demanding more intricacy and specialization with rich, iridescent mother of pearl dials and custom diamond bezels on Rolex Datejust watches and Rolex President watches to achieve a more glamorous, customized look to their watch purchase. We saw the same phenomon in the early 90's with Lorinser, Brabus, and AMG modifying and selling Mercedes-Benz and BMW automobiles with customized chrome rims and exhaust manifolds. The Rolex Crown Collection has long been popular among Middle Eastern Shaikhs and European politicians and now we have made it available to the public via our own MJ Gems Collection designs."
The Top Three Best Selling MJ Gems Collection models demanded so far have been the:
1. Ladies' Mother of Pearl Dial Emerald Channel Set Bezel Rolex President (440).
2. Ladies' Two Tone Mother of Pearl Dial Emerald Channel Set Bezel Rolex Datejust (569).
3. Ladies' Mother of Pearl Dial Ruby Channel Set Bezel Rolex President (442).