Sunday, May 2, 2010

India:Max introduces вЂJeggings’ – jeans with feel of leggings


For those who have Jeans in their genes will not have to undergo a summer compromise any more as Max introduces a new fashion concoction вЂJeggings’ – A blend of leggings and Jeans to remain вЂcool’ in summers. You don’t have to wear those uncomfortable tight fitting waistband in peak summer, as Jeggings rules out the constricting fit of the denim waistband & offers comfortable skinny denim look.

Jeggings have been introduced for the first time in stores & perfectly compliments the Max’s Spring Summer collection 2010. It can be teamed with both western as well Indo-western clothing like Kurtis, long tops, T-Shirts etc.

On the launch of Jeggings, Kamakshi Kaul, Head Designer, Max said, “Jeggings were designed to provide an ideal mix of fashion and comfort for summers. Max being a value fashion brand from the Dubai based Landmark Group lays utmost importance to the fashion element and comfort factor of the product. In fact the latest International fashion is available right here at Max store at prices which will suit every pocket”.

Max also has come out with a range of fabric ideal for summer like Modal, Tencel and Bamboo in combination of a new technology and the goodness of nature which lets the skin breathe. The new collection offers free flowing fabrics apt for today's draped and ruched tops. The colour absorption properties ensure better colour depth in the garments to make one look bright and cheerful under the summer sun!

The collection is available across all Max stores in the city at Commercial Street, Indiranagar, Oasis Centre in Koramangala and Spar Hypermarket, Bannerghatta Road.

Max is the leading fashion retail chain offering customers one stop shop for clothing, accessories and footwear needs for the entire family.

Max - a division of Lifestyle International (P) Ltd. - has pioneered the concept of вЂvalue fashion retailing’ in the country, thereby offering the value conscious customer a choice of variety without compromising on the quality.  

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