Friday, May 14, 2010

Italy:Fashion brand Bagutta lands in China


Italian world-known fashion brand Bagutta lands in China and opens its two first fashion stores in Shanghai, capital of luxury. The project is part of an important cooperation agreement that CIT S.p.a., company owner of the brand with offices in Arcore (Milan), signed with Shanghai Dragon Corporation, one of the most important Chinese holding in the apparel and house textile sectors. Bagutta flagstores will open up in mid April in the вЂOrient Shopping Center’ and вЂShanghai Hongqiao Friendship Store’ shopping malls, the two most important shopping centres for the international fashion trade in Shanghai. Following the shop-in-shops philosophy, the stores will initially sell men’s collections, addressing the Chinese and international business markets, that heed more and more carefully the “made in Italy” style.

Within the two 50 sqm. areas the contemporary spirit of the brand will be construed assuming a minimalist concept to show the collections through the warmth of shaded lighting and wooden textures.

After careful assessments CIT found the Shanghai Dragon Corporation, a company listed at the Shanghai Stock Exchange, as a strong and reliable partner to share a long-term development project with. Thanks to a fast economical growth and subsequent arising of a refined consumer, CIT considers the Chinese market as a strategic area and aims at strengthening its presence in the Country by opening other 10 flagship stores by 2015 in the most important cities as Hangzhou, Nanjing and Peking, also widening the offer to cover the womenswear sector.  

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