Tuesday, May 11, 2010

USA:Adao Global to develop Columbia watch collection


Columbia Sportswear Company, a leading innovator in the global outdoor apparel and footwear industries, announced that it will be launching a new line of watches and instruments for outdoor enthusiasts.

Columbia's line of high quality instruments was developed with design and function in mind to deliver solutions that are important to outdoor consumers. Columbia targeted the Trail, Water, and Travel categories as the key inspiration for the new line, with feature sets within each category tailored to benefit the user during associated outdoor activities.

Individual products within the line feature various combinations of Altimeters, Barometers, Compasses, Thermometers, Tidal Reads, Moon Phases, Sunrise/Sunset predictors, Ski Timers, Sail Timers, Hydration Alarms, Interval Timers, Lap memory, and Chronographs. Each instrument features a robust, durable design with an aesthetic inspired by the spirit of the Greater Outdoors.

"Columbia is taking a leadership role in the outdoor industry by bringing meaningful and easy-to-understand performance attributes that deliver real benefits to a broad set of outdoor consumers," said Mick McCormick, executive vice president of global sales and marketing, Columbia Sportswear Company. "The watch and instrument category is a perfect place to extend this role."

Columbia partnered with the talented design team at Adao Global of Austin, TX to develop a collection that would translate the brand equity that Columbia has earned in the outdoor industry into the watch and outdoor instrument industry.

"It is clear that the Columbia consumer is looking for much more than the time of day. This consumer wants relevant, innovative solutions that bring value to their pursuit of the greater outdoors," said David Arnold, president of Adao Global. "We are confident that this line will resonate with Columbia's targeted consumer." 

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