Saturday, May 15, 2010

USA:Denimhead & Mudpie extend partnership with GlobalTex


Market Center Management Company (MCMC), the management company of GlobalTex: LA International Textile & Sourcing Fair, announced its extended partnership with Denimhead and Mudpie. Theagreement continues GlobalTex as the only trade event in the western U.S. featuring these respected trend services. The next show will be held September 28-30 at the Los Angeles Convention Center (LACC) in West Hall, Hall A.

“We are pleased to continue our partnership with Denimhead and Mudpie,” said Stephanie Cole, vice president, GlobalTex. “As our show continues to grow and concentrate on important areas such asdenim we could not have better partners. They offer invaluable services that we are glad to offer to attendees.”

During the recent GlobalTex, key denim attendees included: 7 for All Mankind, BeBe, Joe’s Jeans, Limited Brands, Not YourDaughter’s Jeans and Wet Seal. The growing category is led by West Coast apparel industry leader, DeDe Anderson, who recently joined the GlobalTex team as West Coast sales manager working primarily with garment manufacturing, denim textiles/wash houses,sublimation printing and knitwear manufacturers.

Denimhead and Mudpie offer key insights in these categories as well as many others. Denimhead will participate in the show as the anchor of the Wear section, providing trend books and services geared toward helping companies begin the design processsecure in their understanding of the direction the market is heading. Denimhead is a cutting edge fashion service specializingin denim and casual sportswear. Its books provide the most recentphotographs from fashion capitals throughout the world and include original sketches for inspiration—both of which are intended to help with the design process. Jill Perilman, an accomplished denim designer of 22 years, founded Denimhead in LosAngeles in 2004, after being frustrated with the lack of current denim and casual sportswear information in the apparelmarketplace. While other trend services allocated only a small section in their books to these categories, Perilman felt that they were being seriously overlooked.

Throughout Perilman’s long career in design, she has demonstrateda keen eye for spotting the “next big trends” in denim and casualsportswear. With extensive experience, sheer ambition and fortitude, Denimhead was launched. “It is great to be a part of ashow that offers high-quality resources in a professional venue that best serves the industry,” said Jill Perilman, CEO,Denimhead.

Mudpie will provide directional trend displays and seminars during the September show. Fiona Jenvey, CEO of Mudpie, will present a seminar focused on trends in denim. Mudpie’s mission isto design, distribute, sell and promote the world’s leading trendinformation within printed products, online services and design consultancy. The company includes a range of services including: Mpdclick, a leading commercial online fashion trend forecasting service; Trendbooks, leading trend, graphic, print, pattern and color forecasting books; and Consultancy 

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