Sunday, May 16, 2010

USA:Ray-Ban celebrates birth of brand with Ray-Ban Aviator


Ray-Ban celebrates the birth of the brand with the re-launch of their most iconic frames – the Ray-Ban Aviator – with a live event at New York's epicenter of indie rock, the Music Hall of Williamsburg. The event focused on the influence that the iconoclastic sounds and style of the 1970s have had on some of today's most influential bands.

Unveiling the six new styles of the Ray-Ban Aviator – Ray-Ban Aviator Craft, Ray-Ban Aviator Road Spirit, Ray-Ban Aviator Tech, Ray-Ban Aviator Titanium, Ray-Ban Aviator Metal Glide and the limited edition Ray-Ban Aviator Ultra Gold – the event featured live performances and collaborations by some of the most exciting rock groups around – past and present.

Headlined by Iggy & The Stooges, with support from New York's own The Virgins and the Philadelphia based Free Energy, with a DJ set by New York City's party girl Roxy Cottontail, the main feature of the event was the live collaborative performance as The Virgins joined Iggy & The Stooges on stage to perform one of the band's classic tracks.

The New York event was the first of two special evenings, with the next at London's Scala on May 26th. The London event will be headlined by the New York Dolls, with support from The Big Pink and the Plastiscines and a DJ set by Jarvis Cocker.

Both events feature an exclusive photographic exhibition of specially commissioned photography by renowned rock photographer, Kevin Cummins. Kevin's photography naturally brings together music and the Ray-Ban Aviator with photos of bands wearing Ray-Ban Aviators.

The Ray-Ban Aviator was originally designed for the U.S military fighter pilots in 1937 to protect pilots from glare at high altitudes whilst maintaining a clear field of vision. Today the technology behind the new Aviators still reflects the importance of anti-glare and 100% UV protection with the polarized lenses technology. And can still be seen gracing the faces of today's rock bands.

Ray-Ban is a key house brand of the Luxottica Group, a leader in premium fashion, luxury and sports eyewear. 

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