Saturday, May 1, 2010

India:Premium apparel brand forays into footwear market


Louis Philippe, India's leading super-premium apparel brand in the menswear industry today announced its category extension intofootwear.

The range of Louis Philippe footwear,will be made available in 30select exclusive Louis Philippe stores across the country in the first phase of its launch. Louis Philippe shoes are available in more than 40 exciting designs to choose from, offering an unparalleled width in the formals market.

Based on extensive market research, we have designed and launchedthe Classic, the Dress and the Relaxed product lines for the style-conscious, comfort-seeking customers. Louis Philippe Shoes have been manufactured with the latest know-how of the Italians, who are known for their fine craftsmanship across the globe.

Comments Mr. Vishak Kumar, COO - Louis Philippe, "We are delighted to offer our customers a complete men’s wardrobe solution with the launch of Louis Philippe Shoes. Footwear from Louis Philippe is the perfect choice for the style-conscious gentleman, whose passion for fine and classy living complements his choice of wardrobe."

The Perfect Choice:
Perfection is engraved in the DNA of the brand. Louis Philippe shoes undergo 200 different processes of production excellence inorder to craft every single masterpiece. Pure leather has been used for both the outer body and the inner lining. The soles are soft and light; some of them constructed with the lightest wood, Masonite.

Leather boards have been introduced in the front and back of the shoe to help retain its elegant shape for a long time. Twin material leather sole helps the sole to breathe and thereby retain freshness for the feet at all times. In order to provide longevity for the shoes, Technical Sole Construction is introduced in the shoes.

Full Cushioning System:
Introduced for the first time in the country, scientifically proven technology such as Full Cushioning System has been used togive extra comfort and care for the feet.Adds Mr. Kumar,“The Indian customer has rarely got the choice of formal shoes that serve his style needs, and his requirements for comfort, with thesame pair. To deliver this unique combination, has been our obsession.”

Enjoyable Retail Experience:
Louis Philippe customers can expect specialized staff at the exclusive stores who are equipped with know-how about the scienceof footwear and its maintenance. Further, an advanced Automatic Replenishment System has been implemented at the stores, so that any shoe can be replenished within 24 hours anywhere in thecountry, ensuring high availability to the customer for his choice.

Louis Philippe's commitment to excellence and style is truly reflected in its newly launched Louis Philippe Shoes. 

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