Tuesday, May 4, 2010

USA:Orianne Collins entry into the U.S. market


PBS Real Estate announced that international jewelry designer Orianne Collins has signed a long term lease agreement for 3,400 square feet of retail space at 655 Madison Avenue. Dan Harroch of PBS Real Estate represented Orianne Collins in the transaction.

The store will represent Orianne Collins entry into the U.S. market and will launch the first “O.C. Concept Store.” Comprised of two levels of retail space, the first floor of the store will offer a mix of luxury lifestyle items such as beauty & cosmetics, art pieces, TVs, laptops, books and music.

The lower level will include Orianne Collins’ signature high-end jewelry line, as well as fine watches and exclusive pieces from renowned designers and a selection of contemporary furniture alongside a champagne bar. The O.C. Concept store is scheduled to open in fall 2010 and is located across the street from Barney’s New York.

“We were pleased to help secure the perfect location for Orianne Collins’ U.S. retail debut,” said Dan Harroch, Director of PBS Real Estate. “As designers look to real estate as a means to build brand image, neighboring retailers such as Barney’s, Baccarat, Hermés and the Pierre Hotel make this an excellent opportunity to market to the savvy luxury consumer.”

Orianne Collins has multiple O.C. boutique locations throughout Switzerland, and is scheduled to open a St. Tropez store this summer. 

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