Saturday, May 22, 2010

UAE:Fulla collection for young girls adds sparkle to summer!


Damas, the iconic jewellery and watch retailer presents Fulla’s delightful new collection designed to add sparkle to a young girls summer! Crafted in 18k yellow gold and highlighted by delicate five-petal floral and heart motifs, it dazzles with diamonds, bright pink enamel work and beads, presenting a three-piece set comprising a necklace, a pair of drop earrings and an adjustable ring. Inspired by the charming beauty of a young girl’s world and dedicated exclusively to her, this new Fulla collection is one which will definitely be cherished by its young wearer.

Fulla in Arabic means the jasmine flower but it refers to the doll in the same name which is a favourite among young girls in the region. Attention to detail, vivid enamel hues and a combination of precious materials like diamonds and gold make the new Fulla three-piece set one that is ideal for parents seeking the perfect gift for their young daughters this season and is totally priced at just AED 2,400/.

Ajay Pandey – GM Category & Marketing Head, said, “Damas’ Fulla collection was first launched in 2008 and received a tremendous response in the region. Inspired by the exclusive realm of young girls and dedicated to them, Fulla collections offer a gentle introduction to the world of fine jewellery as a unique means of expression. As it blends traditional Arabic cultural values with contemporary styles, its young target audience can immediately relate to it and appreciate its beauty.”

The new Fulla collection offers an elegant necklace composed of a slender 18k yellow gold chain which suspends a beautiful five-petal pink bloom and is highlighted by charming heart motifs and beads. It is matched by a pair of exquisite drop earrings featuring the floral motif suspending soft pink hued beads and a very cute adjustable ring its wearer will love to slip on.

The new Fulla jewellery collection epitomises Damas’ efforts to present special and exclusive collections dedicated to a niche section of its customers and asserts the jeweller’s legendary status in the field.

Discover the gentle beauty of Fulla’s new collection now available at select Damas stores across the UAE for a limited period only, until stocks last. 

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