Tuesday, May 4, 2010

UAE:Say hello in Hysek IO style


The classical Hysek IO at Damas, the leading international jewellery and watch retailer in the Middle East, are attracting all style conscious in the region who wish to possess a watch that glorifies time. With IO the brand decided to deconstruct the dial with several levels to reinforce further a unique approach of an atypical display mixing the jumping hours, minutes and a display, by the centre of the day/night indication.

Tamjid Abdullah of Damas, said: “The Hysek IO is a very unique watch and is for those customers who enjoy a more classical and distinctive design in a timepiece. The unique feature of the watch is its dial which has a spiral patter illusion. The dial creates the image of a snail like spiral on the dial which is composed of several levels, giving it a three dimensional look. It is a good mix of unique features and complication; is 50 meters water resistant and of course it has all the usual hallmarks of a luxury watch with the Hysek trademark.”

This aesthetically perfect timepiece with rounded curves is available in a jumping hour’s version, movement exclusive to Hysek, imagined and realised in its own manufacture. This timepiece is intended for people who like to only care about the essential thing in life. This version sports a more imposing case of 47mm diameter, has a magnificent open work dial composed of several assembled levels and a sapphire center on which the am / pm indication is visible.

The dial of this stunning and trendsetting watch is adorned with diamonds and has lustrous glass surfaces. The elegance of this Hysek creation has the ability to win over the confidence of any watch enthusiast thus positioning itself as the ultimate time instrument for a classic man. The black and silver interior of the watch is handsomely matched by elegant straps in black and silver, designed to highlight the colour of the watch’s hands.

The exclusive collection of Hysek IO is now available at Damas Les Exclusives in Burj Al Arab; Emirates Towers; Mall of the Emirates; Mina Salaam; The Dubai Mall; Wafi city; Madinat Jumeirah – in Dubai. In Abu Dhabi it is available in Khalidiyah Mall; and Damas les Exclusive in Fujeirah and at Hamra Fort in Ras Al Khaimah. 

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