Thursday, May 27, 2010

USA:Gigantic to focus on developing new fragrance licenses


Gigantic Parfums, Inc. headed by Ilia Lekach, previous CEO, President and Chairman of Parlux Fragrances Inc., is pleased to announce that it has executed an agency engagement letter with Lucien Lallouz / GLMAC, with respect to pursuing the sale of certain licenses it holds.

Lucien Lallouz / GLMAC had facilitated the Multi Million Dollar sale of the PERRY ELLIS fragrance license to Perry Ellis International Inc., and has throughout the years facilitated the PARIS HILTON, GUESS?, MARIA SHARAPOVA, BABYGUND and other license acquisitions for Parlux.

"We will continue to focus on targeting and developing new fragrance licenses," said Ilia Lekach, President CEO and Chairman of Gigantic Parfums, LLC. and of Adrenalina.

The engagement letter provides for GLMAC to render services to Gigantic Parfums, consisting of evaluating its portfolio of licenses, their marketable opportunities, to optimize their value and identify potential buyers for the Company.

"Ilia Lekach, while CEO and Chairman of Parlux Fragrances, Inc., had consistently picked the right celebrity and fashion designers to develop fragrances for. His unique ability to predict the next big fragrance license, is evidenced by the hugely successful licenses of Paris Hilton, and Edd Hardy. While negotiating the sale of the Perry Ellis license, we had serious interests from many companies wishing to acquire signed licenses. We are now ready to re-visit and explore those interests," said Lucien Lallouz. 

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