Monday, August 16, 2010

Denmark:Growing international attendance at CIFF in Bella Center


The 35th edition of Copenhagen International Fashion Fair (CIFF) at Bella Center was visited by 24,653 buyers, which is on level with last august. Meanwhile, the number of international visitors grew by 7% in comparison to August 2009. A total of 7,101 buyers from outside of Denmark attended CIFF.

This increase demonstrates that ongoing development is necessary to maintain high attendance figures while attracting even more visitors from Denmark and abroad. Thus, CIFF will continue to strengthen its efforts and thereby secure its future success.

The idea is to create a total experience with continued focus on strong concepts, events within the event, trend presentations, appealing restaurant settings, etc. The sum of these parts is a “fashion town” that serves as a one-stop-shop for buyers, exhibitors and the press each season.

“With excellent infrastructure, a location close to the airport, the opening of Scandinavia’s largest hotel next spring, the extensive space in Bella Center, and, not least, a dedicated team of employees, we have everything we need to create a successful fashion town,” says Sales and Marketing Manager Bolette Hvalsøe.

Gallery in Forum Copenhagen had a total of 11,400 visitors over three days. This total is the highest ever for Gallery in August and represents a 4.6% increase in comparison to August 2009. 

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