Wednesday, August 18, 2010

UK:USC offers Levi’s Jeans archetypes collection


Levi’s new line for Autumn Winter has just arrived at USC with key looks and top-to-toe denim. Levi’s Jeans epitomise classic American cool, Levi Strauss & Co. having invented denim jeans in 1873. This season they deliver a collection inspired by the archetypes that celebrate the spirit of the American lifestyle, full of attitude, hope and freedom covering three key looks; the brain, the jock and the rebel.

The brain, who is a self styled nerd, is intelligent with lots of style and most definitely not a geek. The studious look consists of sharp silhouette’s, trucker jackets, denim chambray shirts and chinos that remain on-trend and directional worn with crisp, clean preppy shirting in checks and stripes.

For the jock look, the collection offers more athletic collegiate inspired pieces– think shawl collars on knitwear and classic baseball style jackets.

The key mood for the rebel focuses on the вЂrebellious’ top-to-toe look, feeling hard but delivers it with a rock вЂn’ roll edge that is undeniably Levi’s in spirit using a darker palette, focusing on blacks, overdyes and confident directional finishes.

Top-to-toe denim is the freshest way to wear denim this season. But make sure you have different shades of light and dark denim for your shirt and your jeans, avoid the mistake of wearing matching denim. Double up with fantastic Levi’s denim shirts in various fits and washes that will look sharp over a pair of classic Levi’s jeans. To make a statement, can choose one of Levi’s cool graphic style t-shirts; from retro inspired Americana prints to rebellious rock вЂn’ roll themes or slogans.

For the classic jeans look, go for the ultimate regular fit, straight leg, Levi’s 501 jeans. These are tailored in an вЂanti-fit’ pattern, where the back rise is cut in a straight line, which gives the classic 501 jeans silhouette.

Levi’s 501 jeans are manufactured shrink-to-fit, so they’re cut and sewn before washing to obtain the desired end result, then finally pre-shrunk to making finding the perfect size in store or online easy. The more 501’s are worn, the better they fit. Levi’s jeans are truly the original and authentic jeans, often imitated but never bettered. 

USA:Fashion Bug to celebrate denim month in August2010 Citroen C5 gets $3000 price cut