Avon Products, Inc. announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.
“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” reveals ANEW Platinum spokesperson Jacqueline Bisset. “I want a skincare product that makes my skin look as young as I feel. ANEW Platinum helps recapture the definition and tone of younger skin.”
“Jacqueline embodies everything the ANEW woman aspires to be beauty, poise and sophistication,” says Andre Baradat, Vice President, Global Skincare Marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line.”
The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum beginning in November 2010.
ANEW, the pioneering anti-aging line from Avon, delivers transformative anti-aging skincare to millions of women throughout the world. With almost 2400 jars an hour, the line has been helping women visibly outsmart the aging process from the brand’s inception in 1992.
Bisset is the most recent star to join Avon’s roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Salma Hayek, Reese Witherspoon and Derek Jeter. Available exclusively through Avon Representatives.
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