Monday, August 30, 2010

India:Anita Dongre presents SFC Autumn Winter collection


This festive season, fashion designer Anita Dongre presents an exciting new Autumn-Winter collection made from 100% Shop for Change Fair Trade certified cotton fabric.

Comprising of tunics, tops, dresses and shirts, the Shop for Change – AND collection is available in vibrant colours like deep red, purple, ink-blue and black. The vivacious and fashionable collection, made using cotton georgette fabric, is attuned to the fashionable mindset of young Indians.

The exquisite new collection has been created using delicate embroidery and various embellishments and is now available at all AND outlets across India, as well as select Pantaloon, Central, Shoppers Stop and Lifestyle locations.

After a very successful and widely appreciated spring – summer Shop for Change certified collection, Anita Dongre launches another range of garments made entirely from Shop for Change certified cotton grown by farmers from Chetna Organic Agriculture Producer Company. Through this association, AND and Shop for Change guarantee that the farming families behind the products receive a fair deal for their hard work.

Commenting on the continued partnership, design guru Anita Dongre said, “After my first Shop for Change collection received such positive attention from customers and the industry alike I’m thrilled to be launching my second Shop for Change certified collection. I’m a strong supporter of fair trade, and with the festive season just around the corner our customers can add something special to their wardrobe in a way that means something special to farming families.”

Seth Petchers – CEO, Shop for Change said, “Anita Dongre’s embrace of fair trade is truly visionary and I’m delighted with the way our alliance is evolving. With her usual flair, Anita is making a real difference in the lives of poor farmers. The attention that Shop for Change’s partnership with AND has attracted is a sure sign that fair trade’s time has come in India.”

Shop for Change Fair Trade, a not for profit organization which builds on successful international models of fair trade certification, was established by Traidcraft Exchange (UK) and International Resources for Fairer Trade (India) and is funded by the European Union and Dutch Foundations ICCO and Hivos. 

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