iD Dunedin Fashion Week announced new dates for 2011 at an exclusive launch on Thursday 19 August 2010. Now in its 12th year, this highly successful week celebrating the cityвЂ™s fashion identity, creativity and distinct style will take place from 5-10 April 2011 in Dunedin, New Zealand.
Chair of iD Fashion Week Committee Susie Staley said that the fashion week dates had been moved from March to April to help attract the attendance of international guest designers and judges.
вЂњWe are in the process of securing international guests, with some exciting announcements to be made shortly. We would like to build on the attention iD has attracted as place on the global fashion calendar, showcasing the best emerging New Zealand and international talent. March is a challenging month for iD to secure international designers or judges due to their other fashion calendar commitments such as London, Milan and Paris fashion weeks. With this in mind we have made a commitment to announce our 2011 dates.вЂќ
Staley added that the change in dates also provides an opportunity to attract visitors to Dunedin during a shoulder season.
The iD Fashion Week Committee acknowledged ongoing support from the Dunedin City Council event funding, providing a commitment to the event over the next three years. Additional funding including a naming rights sponsor is still being sought to allow the 2011 fashion week to run to its full capacity.
The exclusive launch gave attendees a sneak preview of upcoming spring/summer fashion collections by successful Dunedin designers and retailers Carlson, Charmaine Reveley, DADA (Marie Strauss) and Waughs, and retail outlets Bellebird and White by Design. The collections were showcased by local talent from Ali McD Modelling Agency.