Tuesday, August 3, 2010

USA:Bloomingdale's to open 80,000 sq ft store in Santa Monica


Bloomingdale's announces its August 6, 2010, opening in Santa Monica, CA. Fashioned after New York City's Soho location, Bloomingdale's Santa Monica will anchor the Santa Monica Place shopping center located between the iconic Third Street Promenade and Santa Monica pier.

This contemporary men's and women's specialty store occupies over 80,000 square feet of selling space, and was designed to capture the diversity and culture of Santa Monica while adding a distinctive Bloomingdale's presence.

"The opportunity to extend our brand in Southern California is exciting," said Michael Gould, chairman and CEO of Bloomingdale's. "We have designed a store that will provide a sophisticated shopping experience with the sensibility of a beach community and hope it will become Santa Monica's newest neighborhood store."

The renovation and restoration of the building was done in an effort to maintain the integrity of the space and respect for the environment. "We created a space which reflects the local beach community, but with a unique blend of luxe materials in new ways," said Jack Hruska, executive vice president of creative services at Bloomingdale's.

Highlights of the renovation can be seen even before stepping a foot inside. The outside of the building features a dramatic glass box on the corner of the building, which acts as the entrance to the shopping part of the city of Santa Monica.

Newly installed windows at both the pedestrian and first floor level allows for more light to shine inside. Shimmering aluminum discs suspended on three-inch pins offer reflective animation under the Southern California sun. A signature Bloomingdale's black panel puts the finishing touch on the exterior.

Inside, you'll find a unique blend of the original raw industrial elements paired with an influence of the local beach community -- all with a luxe, high-end spin that Bloomingdale's is known for.

Floor by Floor:
Upon entering, customers will be greeted with a new take on the trademark Bloomingdale's signature black and white checkerboard flooring. The traditional black and white marble was swapped out for a staining technique directly on the concrete floor to coordinate with the overall industrial chic feeling.

The checkered pattern leads customers through an innovative cosmetic area complete with brands like Space NK, Trish McEvoy, and La Prairie, amongst others. Highlights including interactive treatment bars such as the Benefit Brow Bar and a French-inspired perfumery including Chanel, Creed, and Jo Malone will complete the experience.

The first floor will also house an elaborate women's shoes area which is another example of the unique industrial meets posh pairing as cement floor aisles run alongside rich patterned rugs featuring glowing luminous white boxes displaying the shoes.

In this area you'll find such designers as Stuart Weitzman, Loeffler Randall, Belle by Sigerson Morrison, Tory Burch, and many more. A mural of the Santa Monica Pier constructed of glittering sequins reflects Bloomingdale's commitment to intertwine the nearby beach community into the overall design of the store.

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