At an exclusive media event in NYC, Under Armour, Inc., a leading athletic performance brand, will debut the Company’s first-ever basketball footwear collection, which will be available at retail this November. Under Armour’s Basketball collection, featuring Micro G cushioning, consists of four distinct shoes, highlighted by the Micro G Black Ice, to be worn by NBA star Brandon Jennings this season.
The new basketball shoes will also be on-court at top collegiate and high school boys programs around the nation, including Boston College, University of South Florida, University of Maryland, Texas Tech University, Auburn University, and Winter Park (FL), Lincoln (NY), Boys and Girls (NY), St. Frances (MD) and Melrose (TN) high schools.
“This is a much-anticipated and significant milestone for Under Armour as we continue to elevate our presence in the sport of basketball from grassroots to the elite level,” said Gene McCarthy, Senior Vice President, Footwear for Under Armour. “The collection provides a first taste of Under Armour’s commitment to building innovative basketball shoes that are lighter and sleeker and feature advanced technology.”
The Micro G Black Ice is designed to enhance the game of lightning quick playmakers like Brandon Jennings. Inspired by various elements of Jennings’ personal life, the Micro G Black Ice also includes Jennings’ own signature, inscribed on the inside of the shoe as a “sign-off” of the on-court performance of the shoe. Rounding out the Micro G collection are The Micro G Fly, The Micro G Blur and The Micro G Lite.
Incredibly lightweight and low to the ground, Micro G technology offers an innovative, streamlined alternative to heavier, thicker foams, giving athletes increased quickness, improved cutting ability, and enhanced elevation. Micro G technology is also stronger than traditional foams, providing additional protection, cushioned comfort, and security for the foot.
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