Sunday, August 1, 2010

India:Van Heusen ties up with Atlas for Leather Accessories


Van Heusen, the premium apparel lifestyle brand for men, women & youth, has renewed its exclusive license agreement with Atlas Brands, for manufacturing & distribution of Leather Accessories for the brands Van Heusen & V Dot. The two companies have worked together since 2003.

Atlas Brands introduced premium Italian leatherwear in 1988, and has grown to being a leader in the leather accessories business. With a presence of over 800 outlets across the country, it also markets other premium accessory brands like Bulchee in India.

Commenting on the association, Mr. Shital Mehta, COO, Van Heusen, said: “Atlas Brands brings in sound Product & Market knowledge in the business of accessories. Van Heusen considers the accessories business as a large & growing market fuelled by newer consumer aspirations. We are looking forward to offering a range of exciting accessories by providing a line befitting our apparel”

Van Heusen is the world’s No.1 Dress Shirt brand. It’s no different in India, except that it is also the country’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. 

Brazil:Couromoda opens the sales season of the footwear marketBMW AG and Daimler AG unite to save money on seats