Monday, August 16, 2010

USA:PROJECT Las Vegas to implement innovative programs


PROJECT is excited to announce its evolution. The industry is changing due to broad shifts in the global economy. There is a significant need for a new and pervasive fashion entity, designed to drive commerce, support creativity and business development and to expose and educate the industry and the consumer. PROJECT intends to rise to the occasion!

Key Highlights:
• Tweet House Sponsored by HauteLook Event - August 17th, 2010 Social Media Panel Discussion 6:30 - 7:30 p.m followed by a cocktail event.
• The HauteLook Social Media Lounge - August 17th - 19th, 2010 Social media experts will provide on-site training.
• ShowForce Interactive Show Guide - Free iPhone/iPad application that provides tools to navigate the show.
• iSkin iPad Lounge - Providing iPad demos.
• PROJECT 10 is a new stage for the brands and the one cause that PROJECT feels represents the future of fashion.

This evolution will commence with the Summer 2010, Las Vegas show. Staying true to its authentic roots and heritage, PROJECT once the definitive New York show, will now represent a broader view of what it means to be American. The American dream is alive and well and global brands/retailers are looking to American fashion as a future growth driver. Modern Americana and all that it stands for is not only relevant, but widely sought after.Consumers now want value, quality, longevity, and a sense of heritage and the fashion industry is responding.

PROJECT will implement innovative programs and easy-to-navigate merchandising concepts to modernize the show and create an overall sense of community among brands and retailers. It will introduce digital initiatives to include a social media salon and panel discussion, iPad lounge and mobile applications that enhance the show experience for both brands and attendees.

It will unveil a speaker series to educate and expose the industry to new ideas and points of view. It will create a stage to showcase the brands of the future and the amazing individuals behind them. And, PROJECT will launch a platform to bring attention to global social causes and sustainable practices.

PROJECT Las Vegas (August 17-19 at Mandalay Bay, Las Vegas) will set the tone for the industry by showcasing the world's best designer denim and advanced contemporary brands in an atmosphere that insures collaboration, consideration and discovery. This season's show will provide an exciting preview to the remarkable new PROJECT to be unveiled in New York in January 2011.

Launched in 2003 and held bi-annually in New York and Las Vegas, PROJECT is the world's preeminent advanced contemporary and denim event. PROJECT features the most directional brands, attracts the most influential retailers in the global marketplace and unites them in a dynamic and community-focused atmosphere. 

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