Casio America, Inc. announced that RCA Records/Kemosabe Entertainment recording artist Ke$ha will serve as the newest Brand Ambassador and watch designer for the brandвЂ™s Baby-G line of womenвЂ™s watches. The pop superstar has signed on to personally create two unique design styles for Baby-G watches. The first model of these designs will hit stores in Summer 2011.
вЂњI think the Baby-G brand is amazing it's stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,вЂќ said Ke$ha. вЂњI have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!вЂќ
Ke$ha, best known for her chart-topping singles вЂњTik TokвЂќ and вЂњYour Love is My Drug,вЂќ officially announced her roles as Brand Ambassador and designer at CasioвЂ™s annual вЂњShock the WorldвЂќ press event in New York City. The singer also served as the eveningвЂ™s entertainment, performing a set of hits for press and fans.
In addition, while on tour in Sacramento, CA earlier in the year, Ke$ha participated in an advertising photo shoot, accessorizing with a variety of Baby-G watches set to hit shelves beginning Fall of this year.
вЂњWe are very excited to have the colorful and creative Ke$ha as a collaborator for the Casio Baby-G brand,вЂќ said Shigenori Itoh, Vice President of CasioвЂ™s Timepiece Division. вЂњAs soon as we heard her hit single, вЂTik TokвЂ™, we knew we had to have Ke$ha as a Casio Brand Ambassador. It was a natural fit!вЂќ
The Baby-G brand was developed as the womenвЂ™s counterpart to the brandвЂ™s highly-successfully G-Shock brand.
Ke$ha joins a roster of 2010 Casio Brand Ambassadors including actor Bryan Greenberg and popular Formula One racecar driver Sebastian Vettlel for CasioвЂ™s new luxury menвЂ™s line EDFICE Black Label.