Thursday, August 12, 2010

India:Mandira Bedi the new face of Bodycare innerwear


Bodycare lingerie, adds another jewel to its crown by announcing Bollywood actress Mandira Bedi as the face of its iconic brand. This is for the first time in India that a Lingirie brand has a rope in an Indian face to promote its brand.

Bodycare has introduced various innovations for the first time in India. It was the first brand to Introduce Procian printed panties for the first time in India. It also Develop latest international technology of Seamless Lingerie in India.

Speaking on this occasion Mandira Bedi Says, “Indian women consumers are becoming more cautious these days in choosing lingiries, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It's an exciting opportunity for me because I get to put my own input into the brand - that's the main reason I agreed to do it. The collection ranges from comfortable, yet stylish innerwear, easy wear to sensuous lingerie."

Excited with this association Mr Sanjay Dawar, MD, Bodycare Creations Said“ With factors like growing number of working women, changing fashion trends, rising information level and media exposure, and the foray of famous foreign brands in the Indian market, Indian women have become more conscious about the range of brands that should fill their wardrobes.

“The old practice of stacking lingerie in a corner of wardrobe no longer exists in the modern age. Rather, the taste of women related to their undergarments has reached new heights and it will not be a hyperbole to say that it has become a fashion statement. In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood.

“On the other hand in the women’s innerwear segment there is just one brand that has dared to venture in this league and that is Bodycare. Bodycare Creations has roped in Ms.Mandira Bedi as the celebrity to promote their brand in media.

Further he also said , “Usually the other Lingirie brands in India follow the European size to manufacture inner wear in India, but we at body care follow the Indian shape and sizes so that our consumers are comfortable wearing our products”.

Found in august 1992, Bodycare is today one of the leading manufacturer and supplier of intimate apparels, undergarments in India. Always the first in Innerwear Ideas, Bodycare has established itself as one of the top labels in Indian market and a growing figure in the global market. The makers of women's undergarments, Bodycare offers European inspired designs that are luxurious, comfortable and durable.  

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